ANGELINA LY

CREATIVE

 

ABOUT

IMG_0852.JPG

Highly adept marketing design professional who possesses the skills and experience to work with tight deadlines in a constantly changing and growing environment. Overall a very motivated individual specializing in marketing, branding, and design solutions.

 

PORTFOLIO

 

EXPERIENCE

Creative Lead in Marketing— Crane USA/Crane Baby, Itasca, IL

May 2019 - Present

  • Strategize and spearhead launch of brand extension into new industry

  • Conceptualize, design and produce engaging creative content for print, social, digital and email marketing campaigns to promote brand awareness and boost product sales

  • Maintain project timelines and deliverables while ensuring budget adherence

  • Oversee interview process, train marketing associates and develop intern program

  • Design and coordinate production of web and printed marketing materials including brochures, banners, presentation sheets, product catalogs, and advertisements

  • Analyze multi channel funnels for sales contributions and apply to marketing strategy

  • Prepare and work national consumer events and conferences

Graphics and Social Media Coordinator | Crane USA, Itasca, IL 

April 2018 - May 2019

  • Produced packaging standard for 350+ products and maintain brand consistency for 29 international distributors in various countries

  • Researched industry trends and implement effective influencer, brand ambassador and product sampling programs to increase brand exposure

  • Designed and managed company Wordpress and Wix websites, as well as  Amazon Vendor Storefront A+ content, optimizing for most effective keyword search

  • Photography and video production for user manuals and advertisements

Marketing and Graphic Coordinator — Biko Industries, Elmhurst, IL

August 2019 - August 2021

  • Executed digital marketing campaigns via online, email, social and other media

  • Evaluated advertising and promotion strategies for products and programs including: providing promotion analysis and budget updates along with offering ideas and information about program evaluations

  • Managed digital marketing channels including display advertising, paid search, and marketplaces

Marketing Design Assistant — GCG Financial, Deerfield, IL

January 2017 - April 2018

  • Designed and produced various projects from concept to completion, including postcards, newsletters, business cards, presentations, proposal charts, etc.

  • Assisted in rebranding material after company merger for 20+ independent  insurance and financial services firms

  • Lead intern team and managed transition to new compliance 

 

EDUCATION

Roosevelt University

Heller College of Business 

 Master of Business Administration

Concentration in Marketing

Expected Graduation: December 2022 

Illinois Institute of Art - Schaumburg

Bachelor of Fine Arts

Graphic Design

Graduated with High Honors - June 2018 

AFFILIATION

Big Brothers Big Sister of America

Mentor/Big Sister

May 2020 - Present

 

SKILLS

Branding

Marketing Design

Package Design

Copywriting

Search Engine Optimization

Chinese (Intermediate)

 

Adobe Suite 

(Photoshop, Illustrator, 

InDesign, Lightroom, Acrobat

Premier)

 

Microsoft Office
(PowerPoint, Word, Excel)

 

Website Building Platforms

(Wordpress, Wix)

Basic HTML and CSS

 

Social Media/Networking

(Facebook, Instagram, Twitter,

Snapchat, TikTok, Linkedin, Later,

Mailchimp, Klaviyo, etc.)

 

CONTACT

Thanks for submitting!

angelinalycreative@gmail.com

847-751-1996

Schaumburg, IL 60193