Creative Lead in Marketing— Crane USA/Crane Baby, Itasca, IL

May 2019 - Present

• Strategize and spearhead launch of brand extension into new industry

• Conceptualize, design and produce engaging creative content for print, social, digital and email marketing campaigns to promote brand awareness and boost product sales.

• Spearheaded and managed all aspects of SMS and Email marketing campaigns, overseeing end-to-end strategy, execution, and analysis.

• Managed all social media presence and content across multiple platforms.

• Utilized social media analytical data and metrics to measure effectiveness

• Oversee interview process, train marketing associates and develop intern program

• Design and coordinate production of web and printed marketing materials including brochures, banners, presentation sheets, product catalogs, and advertisements

• Prepare and work national consumer events and conferences

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Graphics and Social Media Coordinator | Crane USA, Itasca, IL 

April 2018 - May 2019

• Produced packaging standard for 350+ products and maintain brand consistency for 29 international distributors in various countries

• Researched industry trends and implement effective influencer, brand ambassador and product sampling programs to increase brand exposure

• Designed and managed company Wordpress and Wix websites, as well as  Amazon Vendor Storefront A+ content, optimizing for most effective keyword search

• Photography and video production for user manuals and advertisements

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Marketing and Graphic Coordinator — Biko Industries, Elmhurst, IL

August 2019 - August 2021

• Executed digital marketing campaigns via online, email, social and other media

• Evaluated advertising and promotion strategies for products and programs including: providing promotion analysis and budget updates along with offering ideas and information about program evaluations

• Managed digital marketing channels including display advertising, paid search, and marketplaces

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Marketing Design Assistant — GCG Financial, Deerfield, IL

January 2017 - April 2018

• Designed and produced various projects from concept to completion, including postcards, newsletters, business cards, presentations, proposal charts, etc.

• Assisted in rebranding material after company merger for 20+ independent  insurance and financial services firms

• Lead intern team and managed transition to new compliance